Ornatus-Mundi
[Zenith]
7136
RD Countdown to SIHH: Good-Bye to the Cuckoo - and a GREAT HINT!
The Manufacture Roger Dubuis was kind enough to share an announcement of their countdown towards the annual SIHH show in 2014, a high-class venue where the manufacturer presents their great main novelties.
This year's motto is:
“One small step for clocks, one giant leap for cuckoos”
Roger Dubuis continues undoing the past to reshape the future
NOTE: Please read until the end. I included a small and subtle emphasis on what I consider will find many, many admirers! Ah, the times are such that I cannot wait to get my greasy fingers onto one of those irresistible novelties. Until then, please read and follow the story as it unfolds...
Sci-fi movie screenplay or childhood fairy-tale gone wrong? Neither: it is instead the latest flight of fancy into the incredible, extraordinary universe of Roger Dubuis. A universe in which fantastic definitely rhymes with iconoclastic. A universe in which the brand rips apart established codes, the better to reinterpret them.
An approach annually showcased on its booth at the Salon International de la Haute Horlogerie (SIHH). A spirit epitomised in
the renaissance of its iconic Hommage collection that will be the star of the show at this next edition.
This time, however, Roger Dubuis gives a whole new meaning to the end-of-year saying “ring out the old, ring in the new”, by inviting one and all to share in a unique social media experience leading well beyond December 31st, right the way through to January 20th 2014 – and beyond!
For a whole month running from December 20th through to January 19th – and thus figuratively spanning a period that includes an ending and a fresh beginning – a brand- new video clip will be available at the exact same time each day, instilling a sense of anticipation and ensuring a regular rendezvous. All the videos will share the theme spelled out in the website url – www.goodbyecuckoo.com - , complete with a humorous catch line that transcends the theme to evoke a wider symbolism, and the revelation of the Roger Dubuis booth at SIHH on January 20th, 9 a.m.
RD created a digital campaign called “Goodbye cuckoo, #Helloextraordinary” as a countdown until the upcoming SIHH14! Every day for the next 30 days, RD will reveal a new video until the opening of the fair and the revelation of our incredible new booth! Check out here:
Take a look at the official website www.goodbyecuckoo.com and share your videos everyday on your social networks with the #helloextraordinary hashtag.
If these are the hints - legendary Hommage collection, abandon the cuckoo (as symbol of the old, the legacy) - I can only barely control my anticipation. A new Classic? Crazy, imagination, splendid - what do you think?
Cheers and have a great weekend,
Magnus
This message has been edited by Ornatus-Mundi on 2013-12-21 10:31:50
RD Countdown to SIHH: Good-Bye to the Cuckoo - and a GREAT HINT!
The Manufacture Roger Dubuis was kind enough to share an announcement of their countdown towards the annual SIHH show in 2014, a high-class venue where the manufacturer presents their great main novelties. This year's motto is: One small step for clocks,...
