Roger Dubuis

The Manufacture Roger Dubuis had one single collection that was a defining streak fro the brand and an orphan at the same time: the Hommage Collection. Being one of the very first offerings (and one of the few where you could consider the brand and its founder being one and the same ;-)) it was nearly abandoned in the wake of the oversized, crazy and - mmhh - 'out-there' pieces.

At SIHH 2013, a bright sign of light was suddenly visible: the RD Hommage Tribute to the Minute Repeater (see my article here):

Its success with the press, the retailers and the customers must have been tremendous. With its teaser/countdown series of videos RD published the brand prepares us all for a complete new interpretation of the preeminent Hommage collection.

The series is aptly called: “Goodbye cuckoo, #Helloextraordinary”  (see my announcement here) and thus gives us already a precise idea on the defining objectives for the rejuvenated Hommage collection:

- get rid of the past's dust (the cuckoo part)

- expect something unusual (the extraordinary part)

This all is a most contemporary interpretation of Mr Dubuis' motto: "We always wish to create timepieces of today, inspired by, but not subject to, the past which projects itself into a future that belongs to everyone".

Now let's wheat we can decipher so far:

First, we have to do away with the boundaries of the old, overcome past is symbolised by a cuckoo clock, the epitome of the . There are many ways to do it:

(i) wrap it (20 December 2013):

(ii) crush it (21 December 2013):

(iii) burn it (22 December 2013):

(iv) trow it out of the (golf) ball park (23 December 2013):

(v) submerge it (25 December 2013):

(vi) make sure nothing preserves (04 January 2014):

(vii) bury its remains (03 January 2014):

Second, you have to try to identify the key defining elements you want to preserve:

(ix) transform it (24 December 2013):

(x) totally revise it (26 December 2013):

(xi) crack its code (27 December 2013):

(xii) remove the superfluous (28 December 2013):

(xiii) allow yourself to fail, often (29 December 2013):

Third, we may start thinking about a newborn version:

(xv) start from a blank page (31 December 2013):

(xvi) with a fresh cut (02 January 2014):

What else while come?

More in the next few days!

Magnus…

... in total anticipative mood!

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